FHD is a brand built on collaboration and shared visions. The strong bond and complementary skills shared between three friends is what grounded the founding of FHD. Each passionate about creating a meaningful product that resonated with their values, they came together to create a culture of drive and passion, united by their commitment to quality, design, and community. The FHD bags are a testament to their vision, representing the brand's dedication to style, purpose, and collaboration.

 

Flora Hu

The founder and Chief Creative Officer, brought FHD into fruition as a way to materialize her combined background in design and fine arts. The vision for the brand was to embody luxury with utility in a way that highlighted the beauty of practical design through the creative process of fine artists. Having moved between Paris, New York, and Houston, Flora’s experiences brought about a thorough understanding of both luxury fashion and everyday functionality. Her designs are driven by the desire to create products that are not only effortlessly functional, but also a seamless integration of wearable works of art into daily life.

Jimmy Liu

The co-founder and Chief Executive Officer, brings his expertise in business and finance to the venture. With a strong foundation in financial management and strategic planning, Jimmy plays an instrumental role in ensuring that the brand’s operations are both financially sound and efficiently managed. Jimmy is responsible for building the brand’s business and financial model as well as curating its growth and development.

Olivia Shyn

The co-founder and Chief Marketing Officer, contributes her background in design and architecture, as well as social media marketing. Her eye for design and ability to craft compelling positioning and messaging are key elements in building FHD’s brand identity. Olivia aims to curate meaningful connections with consumers through visually compelling and interactive physical and digital platforms, while also collaborating closely with product management and sales teams to align on product features and customer feedback. Her focus on performance analysis further informs future marketing strategies, solidifying FHD's presence in the market.